Buyers of B2B software and technology are looking for reasons to make a quick decision but many marketing, product marketing and sales teams aren’t cooperating. They fail to communicate what matters to buyers who only care about how you solve their problems and why you are different.
Instead they see and hear what they could care less about – the wonders of a company and its “transformational” products. This all too familiar scenario features lousy leads or not enough good leads, long sales cycle, price wars and the dreaded “no decision.”