Most BI vendors changed their position in the last year. Only IBM did it right. Positioning / By Lawson Abinanti / March 5, 2015 […] Most BI vendors changed their position in the last year. Only IBM did it right. Read More »
Cognos TM1 positioning is 1 example of what’s wrong with IBM B to B Solutions-old / By Lawson Abinanti / February 25, 2015 Cognos TM1 positioning is 1 example of what’s wrong with IBM Read More »
Positioning starts with a message strategy B to B Solutions-old / By Lawson Abinanti / January 23, 2015 Positioning starts with a message strategy Read More »
Are B2B technology companies practicing “me too” positioning on purpose? B to B Solutions-old / By Lawson Abinanti / January 8, 2015 Are B2B technology companies practicing “me too” positioning on purpose? Read More »
Conviction is the intangible in successful positioning B to B Solutions-old / By Lawson Abinanti / December 22, 2014 Conviction is the intangible in successful positioning Read More »
