3Cs research is the key to successful positioning Positioning / By Lawson Abinanti / July 21, 2015 […] 3Cs research is the key to successful positioning Read More »
What is your B2B technology product and what does it do? Make it obvious. B to B Solutions-old / By Lawson Abinanti / July 13, 2015 What is your B2B technology product and what does it do? Make it obvious. Read More »
20 Most Annoying B2B Software and Technology Marketing Buzzwords & Why They Are Ineffective B to B Solutions / By Lawson Abinanti / May 28, 2015 20 Most Annoying B2B Software and Technology Marketing Buzzwords & Why They Are Ineffective Read More »
Most BI vendors changed their position in the last year. Only IBM did it right. Positioning / By Lawson Abinanti / March 5, 2015 Most BI vendors changed their position in the last year. Only IBM did it right. Read More »
Cognos TM1 positioning is 1 example of what’s wrong with IBM B to B Solutions-old / By Lawson Abinanti / February 25, 2015 Cognos TM1 positioning is 1 example of what’s wrong with IBM Read More »