How to know you’ve found the right positioning statement Positioning / By Lawson Abinanti / September 16, 2014 […] How to know you’ve found the right positioning statement Read More »
May your positioning strategy live long and prosper Positioning / By Lawson Abinanti / August 19, 2014 May your positioning strategy live long and prosper Read More »
Should marketing create a message strategy for each buyer? Uncategorized / By Lawson Abinanti / August 5, 2014 Should marketing create a message strategy for each buyer? Read More »
Why multi-claim positioning statements don’t work Uncategorized / By Lawson Abinanti / August 1, 2014 Why multi-claim positioning statements don’t work Read More »
“So what?!” The big test of your positioning strategy Uncategorized / By Lawson Abinanti / July 1, 2014 “So what?!” The big test of your positioning strategy Read More »