Microsoft should stop using “empower” B to B Solutions-old / By Lawson Abinanti / August 20, 2015 […] Microsoft should stop using “empower” Read More »
Don’t let egos sink your positioning strategy B to B Solutions-old / By Lawson Abinanti / August 8, 2015 Don’t let egos sink your positioning strategy Read More »
What is your B2B technology product and what does it do? Make it obvious. B to B Solutions-old / By Lawson Abinanti / July 13, 2015 What is your B2B technology product and what does it do? Make it obvious. Read More »
Cognos TM1 positioning is 1 example of what’s wrong with IBM B to B Solutions-old / By Lawson Abinanti / February 25, 2015 Cognos TM1 positioning is 1 example of what’s wrong with IBM Read More »
Positioning starts with a message strategy B to B Solutions-old / By Lawson Abinanti / January 23, 2015 Positioning starts with a message strategy Read More »
