What is your B2B technology product and what does it do? Make it obvious. B to B Solutions-old / By Lawson Abinanti / July 13, 2015 […] What is your B2B technology product and what does it do? Make it obvious. Read More »
Cognos TM1 positioning is 1 example of what’s wrong with IBM B to B Solutions-old / By Lawson Abinanti / February 25, 2015 Cognos TM1 positioning is 1 example of what’s wrong with IBM Read More »
Positioning starts with a message strategy B to B Solutions-old / By Lawson Abinanti / January 23, 2015 Positioning starts with a message strategy Read More »
Are B2B technology companies practicing “me too” positioning on purpose? B to B Solutions-old / By Lawson Abinanti / January 8, 2015 Are B2B technology companies practicing “me too” positioning on purpose? Read More »
Conviction is the intangible in successful positioning B to B Solutions-old / By Lawson Abinanti / December 22, 2014 Conviction is the intangible in successful positioning Read More »
To generate qualified leads, start during the positioning process B to B Solutions-old / By Lawson Abinanti / November 13, 2014 To generate qualified leads, start during the positioning process Read More »
