How long should you stick with your positioning? When should you change it? B to B Solutions-old, Uncategorized / By Lawson Abinanti / October 23, 2016 […] How long should you stick with your positioning? When should you change it? Read More »
Health check tells you how effective your positioning really is B to B Solutions-old, Uncategorized / By Lawson Abinanti / October 13, 2016 Health check tells you how effective your positioning really is Read More »
Why isn’t positioning and messaging taught in college? B to B Solutions-old, Uncategorized / By Lawson Abinanti / September 19, 2016 Why isn’t positioning and messaging taught in college? Read More »
Should marketing create a message strategy for each buyer? Uncategorized / By Lawson Abinanti / August 5, 2014 Should marketing create a message strategy for each buyer? Read More »
Why multi-claim positioning statements don’t work Uncategorized / By Lawson Abinanti / August 1, 2014 Why multi-claim positioning statements don’t work Read More »
