You are about to learn an important marketing skill – POSITIONING; that mental space in your target audience’s mind that you can occupy with an idea that has compelling meaning. It’s in this mental space where your solution to the recipients’ pressing problem meet and form a meaningful relationship.
This course helps you occupy that mental space by guiding you to a position that is unique, important, believable, and can be used in all marketing situations.
Lawson Abinanti
Author
Introduction
Understanding the Framework
Lesson 1 of 6 within section Introduction.
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Lesson 2 of 6 within section Introduction.
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Lesson 3 of 6 within section Introduction.
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Consensus Leads to Alignment
Lesson 4 of 6 within section Introduction.
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Lesson 5 of 6 within section Introduction.
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Lesson 6 of 6 within section Introduction.
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3C’s Research
3C’s Research Introduction
Lesson 1 of 7 within section 3C's Research.
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Lesson 2 of 7 within section 3C's Research.
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Lesson 3 of 7 within section 3C's Research.
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Lesson 4 of 7 within section 3C's Research.
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Stack Ranking Customer Problems
Lesson 5 of 7 within section 3C's Research.
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What is a Message Strategy and Why is it Important?
Lesson 6 of 7 within section 3C's Research.
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Lesson 7 of 7 within section 3C's Research.
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The Positioning Statement
What makes a positioning statement and why is it important?
Lesson 1 of 3 within section The Positioning Statement.
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Create and Test your Positioning Statement
Lesson 2 of 3 within section The Positioning Statement.
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Lesson 3 of 3 within section The Positioning Statement.
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The Support Points
Lesson 1 of 5 within section The Support Points.
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Supporting Your Support Points
Lesson 2 of 5 within section The Support Points.
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Lesson 3 of 5 within section The Support Points.
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Lesson 4 of 5 within section The Support Points.
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Lesson 5 of 5 within section The Support Points.
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Final Approval and Use
Lesson 1 of 3 within section Final Approval and Use.
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Executing Your Message Strategy
Lesson 2 of 3 within section Final Approval and Use.
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Lesson 3 of 3 within section Final Approval and Use.
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