- You must enroll in this course to access course content.
You are about to learn an important marketing skill – POSITIONING; that mental space in your target audience’s mind that you can occupy with an idea that has compelling meaning. It’s in this mental space where your solution to the recipients’ pressing problem meet and form a meaningful relationship.
This course helps you occupy that mental space by guiding you to a position that is unique, important, believable, and can be used in all marketing situations.
Lawson Abinanti
Author
Introduction
Lesson 1 of 6 within section Introduction.
You must enroll in this course to access course content.
Understanding the Framework
Lesson 2 of 6 within section Introduction.
You must enroll in this course to access course content.
Lesson 3 of 6 within section Introduction.
You must enroll in this course to access course content.
Consensus Leads to Alignment
Lesson 4 of 6 within section Introduction.
You must enroll in this course to access course content.
Lesson 5 of 6 within section Introduction.
You must enroll in this course to access course content.
Lesson 6 of 6 within section Introduction.
You must enroll in this course to access course content.
3C’s Research
3C’s Research Introduction
Lesson 1 of 7 within section 3C's Research.
You must enroll in this course to access course content.
Lesson 2 of 7 within section 3C's Research.
You must enroll in this course to access course content.
Lesson 3 of 7 within section 3C's Research.
You must enroll in this course to access course content.
Lesson 4 of 7 within section 3C's Research.
You must enroll in this course to access course content.
Stack Ranking Customer Problems
Lesson 5 of 7 within section 3C's Research.
You must enroll in this course to access course content.
What is a Message Strategy and Why is it Important?
Lesson 6 of 7 within section 3C's Research.
You must enroll in this course to access course content.
Lesson 7 of 7 within section 3C's Research.
You must enroll in this course to access course content.
The Positioning Statement
What makes a positioning statement and why is it important?
Lesson 1 of 4 within section The Positioning Statement.
You must enroll in this course to access course content.
Create and Test your Positioning Statement
Lesson 2 of 4 within section The Positioning Statement.
You must enroll in this course to access course content.
Build Consensus for the Positioning Statement
Lesson 3 of 4 within section The Positioning Statement.
You must enroll in this course to access course content.
Lesson 4 of 4 within section The Positioning Statement.
You must enroll in this course to access course content.
The Support Points
Lesson 1 of 5 within section The Support Points.
You must enroll in this course to access course content.
Supporting Your Support Points
Lesson 2 of 5 within section The Support Points.
You must enroll in this course to access course content.
Lesson 3 of 5 within section The Support Points.
You must enroll in this course to access course content.
Lesson 4 of 5 within section The Support Points.
You must enroll in this course to access course content.
Lesson 5 of 5 within section The Support Points.
You must enroll in this course to access course content.
Final Approval and Use
Building Consensus for your Message Strategy
Lesson 1 of 4 within section Final Approval and Use.
You must enroll in this course to access course content.
Lesson 2 of 4 within section Final Approval and Use.
You must enroll in this course to access course content.
Executing Your Message Strategy
Lesson 3 of 4 within section Final Approval and Use.
You must enroll in this course to access course content.
Lesson 4 of 4 within section Final Approval and Use.
You must enroll in this course to access course content.
