What you may not know about positioning

Get a unique perspective about how to do positioning and message strategy development. Watch the video of my webinar last Thursday. Or listen to the podcast.

I covered many topics during the webinar including how to determine a competitors’ position by evaluating their websites. Real-world positioning examples are examined and explained. Click here to find out how products are positioned by companies such Salesforce, IBM, Microsoft, Oracle, SAP, Xerox, Workday and many more.

A poll taken during the webinar helps explain why some B2B technology companies struggle to position effectively. Eighty-one (81) percent of attendees don’t have a formal positioning process. Do you have a formal positioning process? I’d like to know. Here’s a link to a survey I am conducting about positioning. So far I’ve got 100 responses, and some interesting results I’ll be covering in future blogs and e-mails.

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