How effective is your Positioning?
- Do sales conversations stall?
- Are marketing efforts not delivering expected results?
- Do visitors leave soon after they visit your home page?
- Do marketing campaigns take too long to launch?
If you can relate to any of these issues, you likely have a positioning problem.
According to Crossing the Chasm, Geoffrey Moore’s seminal work on marketing and selling to technology mainstream customers, “Positioning is the single largest influence on the buying decision.”
Improve marketing outcomes and sales results.
Communicating a distinct position that addresses one of your target audience’s pressing problems is essential in connecting with buyers and accelerating the sales process.
Find out how you compare?
Our Strategic Positioning Assessment rapidly determines the effectiveness of your positioning and messaging.
You’ll find out whether your positioning and messaging differentiates your firm from the competition and opportunities to stand out in your market.
The Strategic Positioning Assessment will:
- Assess your target audience key problems/needs
- Review your current positioning and messaging
- Review website and marketing collateral
- Assess positioning relative to key competitors
Deliverables:
- Evaluation of competitive positioning and differentiation
- Positioning vs. competitors (Competitive Positioning Map)
- Assessment of messaging effectiveness
- Recommendations for improvement
Fixed Price: $1995
