How effective is your Positioning?
If you can relate to any of these issues, you likely have a positioning problem.
According to Crossing the Chasm, Geoffrey Moore’s seminal work on marketing and selling to technology mainstream customers, “Positioning is the single largest influence on the buying decision.”
Improve marketing outcomes and sales results.
Communicating a distinct position that addresses one of your target audience’s pressing problems is essential in connecting with buyers and accelerating the sales process.
Find out how you compare?
Our Strategic Positioning Assessment rapidly determines the effectiveness of your positioning and messaging.
You’ll find out whether your positioning and messaging differentiates your firm from the competition and opportunities to stand out in your market.