Why multi-claim positioning statements don’t work Uncategorized / By Lawson Abinanti / August 1, 2014 […] Why multi-claim positioning statements don’t work Read More »
“So what?!” The big test of your positioning strategy Uncategorized / By Lawson Abinanti / July 1, 2014 “So what?!” The big test of your positioning strategy Read More »
Consistency and repetition the keys to successful positioning Positioning / By Lawson Abinanti / May 21, 2014 Consistency and repetition the keys to successful positioning Read More »
Audit Your Message Strategy by Answering Three Questions Positioning / By Lawson Abinanti / April 24, 2014 Audit Your Message Strategy by Answering Three Questions Read More »
Xerox gets positioning right Positioning / By Lawson Abinanti / April 15, 2014 Xerox gets positioning right Read More »
