Branding vs. Positioning. Is there a difference and why does it matter? Uncategorized / By Lawson Abinanti / January 21, 2019 […] Branding vs. Positioning. Is there a difference and why does it matter? Read More »
Do BI vendors ignore competitors’ positions or follow the herd? B to B Solutions / By Lawson Abinanti / May 15, 2018 Do BI vendors ignore competitors’ positions or follow the herd? Read More »
Mostly ineffective positioning on display from midmarket accounting/ERP vendors Positioning / By Lawson Abinanti / July 24, 2017 Mostly ineffective positioning on display from midmarket accounting/ERP vendors Read More »
Why differentiate, and how to do it Positioning / By Lawson Abinanti / July 17, 2017 Why differentiate, and how to do it Read More »
Three CPM vendors fail to prove their transformational claim in latest positioning evaluation Positioning / By Lawson Abinanti / July 12, 2017 Three CPM vendors fail to prove their transformational claim in latest positioning evaluation Read More »
Not much differentiation in the BI market Positioning, Uncategorized / By Lawson Abinanti / January 30, 2017 Not much differentiation in the BI market Read More »
