Mostly ineffective positioning on display from midmarket accounting/ERP vendors Positioning / By Lawson Abinanti / July 24, 2017 […] Mostly ineffective positioning on display from midmarket accounting/ERP vendors Read More »
Why differentiate, and how to do it Positioning / By Lawson Abinanti / July 17, 2017 Why differentiate, and how to do it Read More »
Three CPM vendors fail to prove their transformational claim in latest positioning evaluation Positioning / By Lawson Abinanti / July 12, 2017 Three CPM vendors fail to prove their transformational claim in latest positioning evaluation Read More »
Not much differentiation in the BI market Positioning, Uncategorized / By Lawson Abinanti / January 30, 2017 Not much differentiation in the BI market Read More »
How long should you stick with your positioning? When should you change it? B to B Solutions-old, Uncategorized / By Lawson Abinanti / October 23, 2016 How long should you stick with your positioning? When should you change it? Read More »